Rachel McCollum has spent years curating environments where meaningful connection can unfold, bringing together visionaries, founders, and cultural leaders through thoughtfully designed gatherings, introductions, and experiences.

She is the founder of SYS, a connection ecosystem built around three pathways: See Yourself, See Your Someone, and See You Soon. Together they reflect a single mission: helping exceptional people cultivate meaningful connection within themselves, with a partner, and in community. Through coaching, matchmaking, and invite-only experiences, SYS brings people together in ways that foster chemistry, trust, and long-term belonging.

Her approach is informed by a career spanning design, luxury hospitality, bespoke events, and celebrity public relations — industries united by a dedication to style, storytelling, and exceptional client experience. She has led campaigns for The Mark Hotel, The Greenwich Hotel in New York, and Cuixmala in Mexico, and produced high-profile events with Nadine Johnson for leading fashion houses and artists. She later served as a director at high-end matchmaking firm LastFirst, where she refined an approach defined by empathy, discretion, and white-glove attention.

Long before titles and roles, she was the person people trusted to make an introduction. She has always had an instinct for recognizing who belonged in the same room and for creating environments where people feel at ease the moment they arrive. That instinct has since become her craft. Whether curating salons, helping founders expand their teams, or expanding someone’s circle of trust, she treats connection as an art form that requires intuition, care, and intentional design to create the spaces where connection can happen.